Founder’s ABC at The Trade, Autograph Collection

Founder’s ABC is 18.9 x 18.9 m (62 x 62 ft), 357 m² (3,845 sq ft), with a 3.1 m (10 ft) ceiling.

Plan view

Shape approximate: the venue publishes area only, so this room is drawn as a square of equal area.

LED wall that fits

Under a 3.1 m ceiling with 1.5 m trim and 0.3 m clearance you get 2 rows of 500 mm tile flown, which is tight; ground-stack or go lower on trim. Along the 18.9 m wall a Absen A2 Pro wall runs 30 x 2 (5040 x 336 px, 600 kg, 11.1 kW).

Wall sizing assumes 1.5 m trim to the bottom edge, 0.3 m clearance under the ceiling, and a wall no wider than 80% of the longest wall. Weight and power are tile totals from the panel spec sheet; add processing, rigging, and cable.

Seating estimate

After a 12 x 7 m stage, Founder’s ABC holds about 607 theater seats, 248 banquet seats at rounds of 10, or 170 classroom seats. Back row in theater is roughly 11.9 m from the downstage edge; the previz checks whether the bottom of the wall clears the heads in front.

Other rooms at The Trade, Autograph Collection

• Founder’s Ballroom + Pre Function Space31.1 x 31.1 m (102 x 102 ft) · 3.1 m ceiling
• Founder's Ballroom14.3 x 36 m (47 x 118 ft) · 4.3 m ceiling
• Founder’s CDE18.6 x 18.6 m (61 x 61 ft) · 3.1 m ceiling
• Founder's Ballroom Foyer14.7 x 14.7 m (48 x 48 ft) · 3.1 m ceiling
• Founder's AB13.6 x 13.6 m (45 x 45 ft) · 3.1 m ceiling
• Founder's DE13.1 x 13.1 m (43 x 43 ft) · 3.1 m ceiling
• Founder's C12.5 x 12.2 m (41 x 40 ft) · 4.3 m ceiling
• Founder's D8.2 x 12.2 m (27 x 40 ft) · 4.3 m ceiling
• Founder's E8.2 x 12.2 m (27 x 40 ft) · 4.3 m ceiling
• Founder's A11.6 x 8.2 m (38 x 27 ft) · 4.3 m ceiling
• Founder's B11.6 x 8.2 m (38 x 27 ft) · 4.3 m ceiling
• Walker Room6.1 x 14 m (20 x 46 ft) · 4.3 m ceiling

Published dimensions (source), fetched 2026-09-05. All rooms at The Trade, Autograph Collection · Venues in Milwaukee